A Study of Branding Experiential Marketing Apply in Coffee Estate
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 96 === With the rising of living standard, coffee is getting more popular and the consumptions of coffee are also getting more and more tremendous. Consumers'' focuses on coffee have changed from traditional products and service to attractions of brands and c...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/15352598797936740412 |