Study on Future Market Segmentation and Positioning of Homestay Accommodation— A Case Study on Yilan County

碩士 === 佛光大學 === 未來學系 === 96 === After many years of development, homestays have become a travel fad in Taiwan. Among the many issues facing the operation and management of homestays, keeping track of tourists’ needs and establishing marketing strategies are especially important. This study explore...

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Bibliographic Details
Main Authors: HUANG A CHIAO, 黃阿巧
Other Authors: 徐言
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/89167093050324154931