Cultural Values and Advertising Appeals in Original and Translated Hollywood Movie Titles: A Comparative Study of Taiwan and the U.S.
碩士 === 佛光大學 === 傳播學系 === 96 === The purpose of this study is to examine the similarities and differences in advertising appeals and culture values conveyed in original and translated Hollywood movie titles between the U.S. and Taiwan. Hypotheses are drawn in relation to Hofstede’s Five Dimensions an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18096094120768222914 |