觀光飯店業之關係行銷、服務品質對消費者忠誠度之影響—以信任為干擾變數
碩士 === 佛光大學 === 管理學系 === 96 === Abstract As increasingly value on leisure activities of Taiwan people and the practice of bi-weekly off policy, the competition in hotel market has become more intense. It is now more difficult for hotel itself to explore new customer, in this case, it is necessary f...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hc752g |