A Study on the Relationship of Experience marketing, Experiential value and Brand loyalty-

碩士 === 佛光大學 === 管理學系 === 96 === Women’s underwear market is a market with the size of more than 20 billion NT annually in Taiwan. However, the mass production of goods has resulted surplus of products. Individual companies are all racking their brains making effort and continuing to provide customer...

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Bibliographic Details
Main Author: 楊涵穎
Other Authors: 鍾志明
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/wb6uhg