The Influence of Searching Product Categories, Need of Cognition and Perceived Risk on Keyword Advertising Effectiveness
碩士 === 輔仁大學 === 大眾傳播學研究所 === 96 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42681549136297233707 |