A Study of the Interactive Functions of the Campaign Website and the Campaign Blog from the Viewpoint of Public Relationship Theory ─Take the 2008 Taiwan President Election as an Example.

碩士 === 輔仁大學 === 大眾傳播學研究所 === 96 === The study aims to analysis the interactivity functions of the campaign website and the campaign blog in 2008 Taiwan President Election from the viewpoint of public relationship theory. Furthermore, the study also uses in-depth interviews with the staffs to underst...

Full description

Bibliographic Details
Main Authors: Ming-Yen Chou, 周明諺
Other Authors: Yah-Huei Hong
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/83148098440050807013