The Influential Factors of Relationship Quality and Customer Loyalty from the Viewpoint of Relationship Marketing:Taking the Banking Industry as an Example
碩士 === 輔仁大學 === 管理學研究所 === 96 === In terms of relationship marketing, the banking industry can use different relationship connections to win customers and build the good relationship quality valued by customers. Relationship marketing can reduce uncertainties that customers have and strengthen custo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13712999282420382246 |