The influence of regulatory focus and promotion types on promotion effects
碩士 === 輔仁大學 === 管理學研究所 === 96 === The purpose of this study is to investigate whether consumers of different regulatory focused types prefer different promotion types. The study discusses four promotion types: extra-product promotion, price promotion, premium, and bundle. For regulatory focus types,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19066882565601658182 |