A behavior research on disposition effect in Taiwan's SEO market.

碩士 === 輔仁大學 === 管理學研究所 === 96 === In financial and economic theory, rationality is the main assumption. After 1980 year, there are many abnormal phenomenon which proved that rationality does not exist. Kahneman and Tverskey develop a set of methods to explain the theory; which is called “prospect th...

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Bibliographic Details
Main Authors: Yu-Chuan Tsai, 蔡友銓
Other Authors: Kuei-Yen Wu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/43384499560446562458