The influential factors of the evaluation of brand extension- Consumer uncertainty as moderating variables
碩士 === 輔仁大學 === 管理學研究所 === 96 === Most of the past literatures which about the Brand Extension were foucus on the success sides from the firms, fewer to explored what kinds of effect would weakned the consumer of the brand extension evaluation. Hence, The purpose of this study is to investigate the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25377929349775715828 |