The Influence of Conformity on Buying Emotion and Impulsive Purchasing Behavior－The Moderating Effect of Fandom
碩士 === 輔仁大學 === 管理學研究所 === 96 === Most of the past surveys of consumers’ impulsive purchasing behavior are connected with personal characteristic, product characteristic, or environmental characteristic, but without discuss about the group which the single stay in, either the customer psychology ins...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52738679855284662741 |