The Marketing Strategy of Taiwan Home Textile Enterprises: A Case Study for Jacquard Fabric Manufacturers

碩士 === 輔仁大學 === 織品服裝學系 === 96 === In Taiwan, Home textiles have been developed with functional properties conforming to environmental protection. Among them, jacquard fabrics have large percentage in domestic home textiles. So it becomes the encouraged segment issues by government with high value-ad...

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Bibliographic Details
Main Authors: Hsueh-Ju Shen, 沈雪茹
Other Authors: Tung-Lai Hu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/32053812285748005640