A Study of MLB Games Watching Experience and the Intention of Attending CPBL Games- Taking Taipei Area Audiences as an Example
碩士 === 輔仁大學 === 體育學系碩士班 === 96 === The purpose of this study was to investigate the relation between MLB watching experience and the intention of attending CPBL games based on the construct of planning behavior theory. This study applied questionnaire to survey 400 spectators of CPBL in Taipei area...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/01418759111017630544 |