A Study of Consumption Intention and Behavior in Online Sporting Goods
碩士 === 輔仁大學 === 體育學系碩士班 === 96 === This research was based on the theory of planned behavior, and integrate the motives for online sport consumption to extend and probe into network users' behavior intention and actually behavior of online sporting goods consumption. The investigation method wa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48772716648322859805 |