An Investigation on the Blue Ocean Strategy of product Placement

碩士 === 華梵大學 === 工業設計學系碩士班 === 96 === The application of product placement means not only the use of audio and video media but also the diversification of marketing. In a new way, it can help with the marketing and enhance the visibility of products in the competitive market. From the perspectives of...

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Bibliographic Details
Main Authors: LI-FEN TSAI, 蔡麗芬
Other Authors: Yeon-Sheng Yang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/57689807207598643503