A Study on the Relationships between Perceived Value and Consumer’s Intention to Purchase: Taking Convenience Store as an Example
碩士 === 玄奘大學 === 國際企業學系碩士班 === 96 === Due to the rapid development of information dissemination, consumers’ ability to search for more diversified products, the intense competition in the retail industry that induces a scattering of consumer resources, and a vicious price war, it is in fact extremely...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58722558470978986872 |