The effects of market and non-market strategies on pharmaceutical marketing
碩士 === 義守大學 === 管理研究所碩士班 === 96 === The medical industry has been greatly changed by the applying of National Health Insurance, especially the policy of price-determination by NIH Bureau. Since the effect of NIH policy and medical-system change is tremendous to the front-line member of the pharmaceu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91369522106356534637 |