Assimilation-Contrast Theory on the Rumor Effect: Positive and Negative Rumors
碩士 === 義守大學 === 管理研究所碩士班 === 96 === The rumor is an unverified message, but people believe and spread the rumor, even influence the individual, product, company and overall market. The importance of the rumor is the main rumor factor and the rumor importance can be dividend into parts: the rumor its...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64562563681733134151 |