The effects of Market Strategy and Guanxi on Taiwan Firms’Entry Mode and Operational Performance in China

碩士 === 義守大學 === 管理研究所碩士班 === 96 === In the early years, the Taiwanese enterprises were encouraged by the government’s “Go-South Policy” and carried out a series of investments in southeast countries. Later on, followed by the opening of Mainland China market, it then became a significant destination...

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Bibliographic Details
Main Authors: Tung-ju Wu, 吳東儒
Other Authors: Shang-Pao Yeh
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/88479216689797163208