A study on product attribution, the acceptance and adoptive intention of consumer for the SmartPhone

碩士 === 義守大學 === 管理研究所碩士班 === 96 === According to the research conducted by the Market Intelligence Center of the Institute for Information Industry , only the volume of Smartphones increased in the mobile phone market after 2007, and it seems to be mainly resulted from the trend of replacing phones....

Full description

Bibliographic Details
Main Authors: Chin-Yun Chen, 陳錦雲
Other Authors: Liang-Chih Huang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/98202257306115780621