Marketing Decision Analysis for the Cosmeceutical Products – Comparisons of the Perspectives of Medical Service Suppliers and the Product Companies

碩士 === 義守大學 === 管理研究所碩士班 === 96 === This research sampling was taken from the 5 differents General hospital, 13 Dermatology clincs and 3 industry operation. This reseach will foucus on the cosmeceutical how the doctor and the industry operater needs and the different of marketing strategy by using...

Full description

Bibliographic Details
Main Authors: Chiu-Yen Hsieh, 謝秋燕
Other Authors: Hui-ching Weng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/78570002473321566369