Effect of Consumer and Brand Romantic Relationship on Brand Loyalty
碩士 === 義守大學 === 管理研究所碩士班 === 96 === Consumers often say they are "in love with a product or brand," but we know nothing about the import of consumers’ remarks. In this research, romantic relationship was applied to measure the relationship between the brand and consumers. In addition to co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31482644132868853889 |