A Study on Construction of the Brand Value Measurement Model
碩士 === 義守大學 === 管理研究所碩士班 === 96 === The purposes of this research are to construct a brand value measurement model and try to integrate all source of brand value. This study followed three perspective which are financial perspective, marketing perspective and industry perspective and combined all th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68791399285285923494 |