MCDA Techniques for Evaluating the Internet Marketing of Hotel Industry
碩士 === 開南大學 === 企業與創業管理學系 === 96 === Kotler: “We believe that information revolution and internet space will essentiality change the environment of marketing and it will make the manufacture’s fortune reshuffle in the traditional value process”. Hotel and Taiwan tourism, commercial behaviors are ins...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/51638067539449840464 |