Research on Travel Agency Service Quality: A Conceptualizing Perceived Service Quality Perspective

碩士 === 開南大學 === 國際企業學系 === 96 === In recent years, leisure and tourism has become more trendy and popular. In order to attract customers, travel agencies use such a variety of methods to compete. Facing this fierce competition, all related businesses try to find their blue oceans, expand their marke...

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Bibliographic Details
Main Authors: Chen Chao-yu, 陳昭宇
Other Authors: Hsu Chen-Yi
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/88271124530132461032