The Moderating Effect of Shopping Situation on the Consumers’ Product Evaluations and Purchasing Intention of Discount Level and Restricted Promotion
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 96 === In many promotion activities, the price discount is usually one of the way that the manufacturer uses, and many manufacturers usually adopt a way which time limited or amount limited while carrying on discount promotion, the purpose of that is to induce consu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42422438334412082287 |