An empirical study of choosing the superior customers for cash card
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 96 === Following the credit card and cash card crisis in Taiwan in 2005, all banks has pulled out from the cash card market, except for China Trust and Cosmos Banks. Despite the lucrative rewards offered by the cash card market which prompted the re-entry of the two...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/94692482654581394036 |