The Consumer Behavior Research of 85℃ Coffee Chain Stores in Taipei Area
碩士 === 龍華科技大學 === 商學與管理研究所 === 96 === The purpose of this study is to explore the consumer’s behavior research of 85℃ coffee chain stores in Taipei area.It contains consumptive consideration, information retrieval, store selection, and consumptive conduct. The aim of the research is to investigate t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/98898081168812640290 |