The Effects of Market Orientation, Market Knowledge, and Customer Knowledge Management on Product Innovation Performance
碩士 === 龍華科技大學 === 商學與管理研究所 === 96 === As a result of rapid development in technology is constant changes in consumers’ preferences and needs, businesses need to understand what customers’ needs, competitors’ strategies, and cross functional coordinates’ capability, so businesses need to adapt to thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06060704886066918601 |