The Effects of Service Quality and Brand Image on Consumer Behavior-The Case of Gas Stations in Taipei

碩士 === 龍華科技大學 === 商學與管理研究所 === 96 === Under the speedy growth in economics in Taiwan, GNP and consumption are also growing very fast. People’s living quality in the aspects of food, clothing, living and transportation are also upgraded at the same time. Especially in the aspect of transportation, th...

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Bibliographic Details
Main Authors: kuo-Shen Chen, 陳國生
Other Authors: Sheng-shiung Huang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/2a7hvq