The Marketing Style of Magazine Advertisement for Premium Brand—Experiential Marketing Perspective
碩士 === 嶺東科技大學 === 經營管理研究所 === 96 === Most of the traditional marketing focus on product features and benefits. With consumer demand focus gradually changed from the product features inherent desire to meet the psychological needs, marketing is only promoting the interests of product features, has be...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75800021599464566021 |