A study on the impact of the Store image in Shopping Center on the Consumers' Willingness of Consumption-An Example of Dream Mall
碩士 === 立德大學 === 工業管理研究所 === 96 === As the sharp change period of customer needs comes, breaking up the traditional shopping mode of department store, large shopping malls have been emerging as a new shopping mode in Taiwan, which offer more choices for customers. Therefore, how to attract customers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59791598319258996679 |