The Application of Strategy Tools in Nintendo’s Wii Competitive Analysis

碩士 === 立德大學 === 科技管理研究所 === 96 === The theories and applications of the strategic analysis tools had been developed in different management fields, such as, SWOT analysis, the five-forces analysis in Porter’s competitive advantage theory, the technology chasm concept and whole product marketing of t...

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Bibliographic Details
Main Authors: Jo-Wan Cheng, 程若婉
Other Authors: Yu-Lung Cheng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/eqbd39