The Study of Customer Desire to purchase in Financial Insurance Products Telemarketing.

碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 96 === In the face of more and more competitive financial insurance market, enterprise must seek marketing methods that can lower costs and promote efficiency constantly in order to break through the predicament of operation. With the convenience of the use of tel...

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Bibliographic Details
Main Authors: Li-Jun Chen, 陳俐君
Other Authors: Jia-Yi Zheng
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/476a9u