Influencing Factors and Performance Implications of Follower’s Marketing Communication Adaptation: An Empirical Study of Taiwanese Exporting Firms
碩士 === 銘傳大學 === 國際企業學系碩士班 === 96 === Taiwan is a typical island country. It is crowded and resources are limited. Since long ago, the exportation always leads the main power which the Taiwan economy grows. After Taiwan joins W T O, how Taiwanese follower’s firms to use communicate with consumer and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2t5sut |