A Study of Country-of-Origin Effect on Cross-Cultural Product Placement:Taking Samsung''s Cellular phone Product Placement in MV as an example.
碩士 === 銘傳大學 === 國際事務研究所碩士班 === 96 === Abstract Under the influence of Globalization, the using of product placement becomes more and more general and popular today. Product placement means to place product information into the content of media in order to increase brand awareness. It can influe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xkn2g8 |