The Effect of Experiential Marketing on Brand Loyalty－The Books.com Case Study
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 96 === The research takes Books.com for case study, and integrate experiential marketing and brand loyalty, and will use questionnaire to analyze the compose of experiential marketing’s module, and to understand if experiential marketing would affect the consumer’s cog...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zx484w |