Effects of media contact points on the choice of advertising media—flat-panel TV as an example
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 96 === The advancement of technology has not only triggered a change of consumers’ behaviors in their contacts with media, but also affected advertisers’ choice of media. No longer is an advertisement mere a tool of “informing widely”, it needs to stay in the consum...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z3f633 |