The Effects of Relationship Marketing on Customer Loyalty in Online Bookstore
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 96 === The advanced information technology has provided consumers with a new channel for the exchange and gathering information. Under the development of network, is relationship marketing an excellent instrument in virtual channel or is it unable to apply in the net...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wmur28 |