The key success factors of 《Apple Daily》 marketing strategy
碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 96 === 《Apple Daily》 successes infiltrate the Taiwan newspaper market. How does it carry on the marketing strategy and the marketing matrix decision? And how does it maintain and promote market share after entering the market? The marketing is a dynamic concept; the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/568488 |