Linking the Message Framing Effect to the Consumer Behavior Intention
碩士 === 銘傳大學 === 資訊管理學系碩士班 === 96 === Advertising has always been viewed as an important instrument of marketing. Especially in this highly competitive environment filled with various types of advertisement, enterprises have made every possible effort to come up with the most effective advertising st...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/249ffk |