A Study of the Effect of the “Virtual Community Website’s Functional Quality” and “Browsing Motivations” toward Loyalty-the Case of SOGI
碩士 === 銘傳大學 === 管理研究所 === 96 === The development of internet is creating intense competition in virtual community nowadays. To establish virtual community, there are several points as follows: gaining popularity, increasing browsers and membership, and understanding the potential demand for internet...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dx7kba |