A Study of Product Attributes, Store Image and Shopping Situation of Impulse Buying
碩士 === 銘傳大學 === 管理研究所 === 96 === With the types of products gradually doubled its purchase of the motive behind also be different, consumers to buy products decision-making process, from the original only consider the applicability of products and prices, by a change in the quality of products, purc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5d6569 |