An Investigative Study of Improving Consumers Willingness to Buy Green Products
碩士 === 銘傳大學 === 管理研究所 === 96 === ABSTRACT In the present, Global warming and eco-environment damage have been highly valued by the world (including Taiwan).There are numerous consumers who have environmental consciousness. Therefore, corporation how to improve consumers willingness to buy green prod...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/fcvkpq |