An Investigative Study of Improving Consumers Willingness to Buy Green Products
碩士 === 銘傳大學 === 管理研究所 === 96 === ABSTRACT In the present, Global warming and eco-environment damage have been highly valued by the world (including Taiwan).There are numerous consumers who have environmental consciousness. Therefore, corporation how to improve consumers willingness to buy green prod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fcvkpq |