Measuring Advertisement Effectiveness:A Study on Indonesia’s Cigarette Brand
碩士 === 銘傳大學 === 管理研究所 === 96 === This research measures the advertising effectiveness of A Mild advertisements based on the level of Brand Awareness and EPIC Model variables which consists of Empathy, Persuasion, Impact and Communication. In the end, this research wishes to discover the possible out...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/f527fc |