The Impacts of Senior Travelers’ Characters on Brand Image, Perceived Value and Loyalty in Travel Industry
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 96 === Floridisation, literally means having a rapidly increasing percentage of senior citizens in the population of a specific geographical area, has clouded the globe. In Taiwan, as the first wave of baby boomers turn age 55 in 2006. Among those, some are looking fo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52500041624203344225 |