The Construction of the Tourism Image on International Youth Backpacker - A Case Study of Tamsui Local Tourist Town

碩士 === 銘傳大學 === 觀光研究所碩士班 === 96 === The tourism image can not only influence on tourists’ decision-making but also on their traveling behaviors. Without actual traveling experience and limited understanding of tourism destination, potential tourists would utilize tourism images as the major factors...

Full description

Bibliographic Details
Main Authors: Mel-Wen Ko, 柯美彣
Other Authors: Hsuan-Hsuan Chang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/8uuge2