An Empirical Study of Outbound Travel Consumers among Package Tour, Marketing Mix, and Perceived Business Alliance
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 96 === This study mainly discussed the relationships among package tour, marketing mix, and perceived business alliance of outbound travel consumers in Taiwan. Then, it conducted six hypotheses and several sub-hypotheses. This study collected data from personnel inter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nr62sr |