Brand Image Developing and Product Strategy

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 96 === Under the severe global competition and the growth of consumer awareness of brand, enterprises in Taiwan begin to pay attention to the development their own brand. In order to successfully build brand image and achieve the goal of different ion, product design b...

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Bibliographic Details
Main Authors: Shih-Wei Lo, 羅詩薇
Other Authors: 鄧成連
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/ru32gz