Brand Image Developing and Product Strategy
碩士 === 銘傳大學 === 設計管理研究所碩士班 === 96 === Under the severe global competition and the growth of consumer awareness of brand, enterprises in Taiwan begin to pay attention to the development their own brand. In order to successfully build brand image and achieve the goal of different ion, product design b...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2008
|
Online Access: | http://ndltd.ncl.edu.tw/handle/ru32gz |